BrewDog goes fully climate-positive

By drinking BrewDog beer you are genuinely having a positive impact on our planet. Click the button, and we will plant 10 trees for you, good for 1 tonne of CO2 reduction (you only get an e-mail back with a great offer you might consider…)


BrewDog goes fully climate-positive

By drinking BrewDog beer you are genuinely having a positive impact on our planet. Click the button, and we will plant 10 trees for you, good for 1 tonne of CO2 reduction (you only get an e-mail back with a great offer you might consider…)

goes fully
fully climate positive

BrewDog goes
fully climate positive

BrewDog partners with Nanook™ to use tree planting to neutralize the carbon produced by the transport and storage of its beer. BrewDog already has a carbon negative brewing process. You can now live a carbon negative (climate-positive) life as well and the first month is courtesy of BrewDog. Claim your 10 trees now. No strings attached. Follow the example of BrewDog and go climate-positive right away.




I want to be part of this.

Nanook has set an ambitious goal to make every European citizen climate-positive before 2030. With combined efforts we can stay below 1.5 degrees global warming. Join Nanook and set an example for millions of other Europeans to follow.

Plant 100 trees and you will take out at least 10 tonnes of CO2 from the air. This is more than the average Dutch person emits in a whole year.

Monthly Annual
€ 0.35 per day
€ 0.35 per day

Be the change. Live climate-positive with Nanook & BrewDog

Frequently ask questions

Still have questions?

If your question is not listed here, please e-mail us.

Nanook is a team, a platform, a way of life, a solution and Eskimo for polar bear. Huh? The polar bear is a well-known symbol for climate disruption, hence the name 😉 Nanook offers the possibility to take your CO2 emissions out of the air. We start with trees, later on there will be more possibilities. Besides that Nanook will give you tips and ideas to further reduce your CO2 emissions. Nanook is not something you keep to yourself, Nanook is something you share with your family, friends, colleagues and acquaintances, because only together we can protect the society as we know it for the next generation.

Because we believe that it should be easy, fun and affordable to make your own significant contribution to the solution to combat global warming. But there is more to it than that.

Because there is too much CO2 in the air. That causes temperatures to rise. So it’s important that we get more CO2 out of the air than we put in. We can and should make more conscious choices when buying things, but it is almost impossible to live a life without causing any CO2 emissions. That is why it is important to take your emissions out of the air right now, and better still, take some more out than you cause.

Probably (much) bigger than is healthy for the earth. The CO2 footprint of an average Dutch person is around 9.5 tonnes of CO2 per year. See what the footprint is per citizen, per country: We are currently working on a CO2 calculator. You can then calculate what your footprint is and adjust your contribution accordingly.

No, we should not have that illusion. But … we can make an important contribution. In fact, YOU can make an important contribution. If everyone does his or her bit, we can tackle this problem together. In order to reverse global warming, it is essential that as many people as possible take part. And you can help.

Nanook is keeping a thorough administration of all the trees that have been planted and need to be planted. We will also publish this so you can see exactly which organizations we plant trees for and how many. These organizations in turn will also account for where and how many trees they plant.

There is no easy answer. Of course, it depends on the type of tree, where it is planted and over what period of time. But we can make it simple. To do this, we work with averages. Most initiatives that plant trees count on an average CO2 storage of 200 Kg over a period of 20 years. Nanook wants to be (much) more conservative in this respect and calculates with only half, so 100 Kg per tree. We have not yet been able to make a good calculation of the period in which this happens, but we think that a period of 14 years on average is reasonable.

Forest fires, droughts, landslides – these can all have a negative impact on the number of trees that ultimately survive. On average, our tree planters take into account a survival rate of about 85%. Additional trees are planted in advance to compensate for this. This ensures that the number of trees you have planted will still be there in 10 years’ time

We are collecting beautiful, useful, special and also everyday products and services that all contribute to a better climate. If you have suggestions, mail them to us! We will share these products with you on a regular basis. We want to make it as easy as possible for you to make better choices for our planet.

Uh, no. A foundation is limited in the spending of its resources. We believe that an important part of the income should be used to reach as many people as possible, only then we make a significant impact on the climate problem. Nanook is therefore a BV that publishes its figures annually. We will also publish these on the website so you can see how we spend our funds.

The articles of association stipulate that the majority of any dividends paid out in the future must be spent on the objective of removing or preventing CO2 from the air. It is also not inconceivable that Nanook will invest in sustainable solutions in the future that will achieve results even faster.

Of each euro, approximately a quarter is directly spent on planting trees to take your CO2 emissions out of the air. Another quarter will be reserved for the extra trees we will plant for you when you invite new friends. Another quarter is reserved for even more trees that we will plant for your online activities. This is not yet active at this time. You will soon be able to earn extra trees for your likes, shares and comments. This is how we want to spend a large part of our marketing dollars, on more impact. We will then have about a quarter left over for administration, salaries and other marketing costs.

By telling as many friends, family, acquaintances and colleagues as possible about Nanook and by inviting them to join as well!

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Great news! We have planted your 10 trees already, courtesy of BrewDog.   

Your trees will be planted in Africa.

Did you know YOU can go fully climate-positive as well? 

Follow the example set by BrewDog. See your own forest grow and your CO2 cloud shrink.  Check out our limited time offer. Click on the button below.